Axis Global Partners

Keeping leads in your sales funnel is a real challenge.  If the lead is not an immediate opportunity, it gets lost in the abyss of your sales database never to be contacted again.  Studies suggest that almost 60% of leads that come into your funnel will buy from someone within the next 24 months.  That someone could be you or it could be your competitor.  It all depends on how well you are able to  nurture those leads throughout the buying process.

Leaked leads are one of two types:

1. Cold Leads: These are leads that have inquired about your product or service but haven’t shown immediate interest.
2. Warmer Leads:  These are opportunities that started then stalled somewhere in the sales process.

Whether the leads are cold or warm, a good percentage of them are qualified and need to be nurtured.  Your sales team already has the responsibility of managing and closing active opportunities and they don’t always know how to generate relevant lead nurturing emails or calls to the non-active opportunities.  According to MarketingProfs.com, “Nearly 80% of leads that Marketing generates are never worked on by sales, let alone turned into sales opportunities.”

The good news is that you don’t have to manage all of this manually.  CRM software can help by creating detailed profiles of customers and prospects over the course of the relationship.  This information can be stored, reported and segmented for future campaigns.  For example, you may want to record the prospects digital behavior (what have they clicked on or downloaded from our site?) or what phase of the buying cycle they are currently in.  Even if you don’t have all of that information at your fingertips, it’s a great goal to work towards.  Marketing lists can be recorded for future reference and CRM provides the option to re-use successful campaign lists as needed.

CRM can also be configured so that campaign responses trigger sub-lists for the next wave of the campaign, with successful responses moved to sales and non-responses kept on a reminder list (or removed if required). This enables the marketing team to deliver dynamic content that will continue to engage the prospect.

Don’t lose leads just because you fail to contact them.  This mistake is costly to your bottom line and completely unnecessary.  Use the technology available to automate your marketing in such a way that your prospects are continuously engaged and buying when the time is right.

Interested in seeing how CRM is used to automate marketing processes?  See this quick demo of Sage CRM’s Marketing Module:

First and foremost, processing payroll requires accurate calculations of compensations, deductions, and taxes to be withheld. Failure to withhold enough can result in penalties and interest charges for the employer and unexpected tax bills for employees. It’s essential that tax payments are timely and accurate. Year-end reconciliation involves a careful review of payroll records and tax deposits to ensure that the company is in full compliance with all federal, state, and local revenue codes. Administrators carefully verify that:

• General Ledger entries for the year match the payroll sums for the year.
• The tax returns for the year also reflect accurate payroll sums.
• Tax deposits for the year are in line with the data on the applicable tax return amounts.
• W-2 totals equal the tax returns and payments.

One of the hardest tasks in year-end processing consists of the preparation and filing of tax returns. With thousands of tax localities in the U.S., even small businesses easily become ensnared in excessive reporting, and some must file many different tax returns. In addition to federal reporting, each state has its own rules, and so do many counties, cities, and school districts. Companies face a slew of requirements at year-end; here are just a few:

• Companies report quarterly on federal income plus Social Security and Medicare taxes paid. The final filing of the year occurs during the year-end process.
• Federal unemployment tax is reported at year-end.
• Many state- and locality-specific income tax returns are due.
• Separate forms may be required for any state unemployment or disability taxes paid.
• By the end of January, employers must prepare and deliver W-2 forms to employees and 1099 forms to contractor

Click here to download your year end payroll checklist along with other tips on year end processing. anabolisant musculation